The paper reviews possibilities for aggregation and comparison of options centralized databases of qualitative data,and the possibility of working with them with the help of computer programs for content analysis. Main provisions subjected to empirical testing (five arrays of text documents: transcripts of 43 and 64 in-depth interviews, samples of 20, 20 and 17 academic articles and essays). It is shown that the establishment of the centralized banks of qualitative data, is, on the one hand, methodologically valid and necessary and, on the other – technically and practically possible.