The paper aims at revealing the characteristics of Russia’s image within the academic community of three Indian universities. The necessity of the study is justified by the insufficient exploitation of the “soft power” potential in the Russian-Indian relations. Given that Russia and India have strong, long-lasting and timetested relations, it is essential to study the reflection of the country’s image in a foreign social and linguistic environment. The survey aimed at studying the image of Russia was carried out during the International Conference “Russian Language, Literature, Translation and Culture in the XXth Century: Reassessment and Prospects” (New Delhi). The sample includes 174 respondents from various educational levels at Delhi University (New Delhi), Jawaharlal Nehru University (New Delhi), Dr. Bhimrao Ambedkar University (Agra). The construction and dissemination of the country’s image is an effective “soft power” instrument. The results of the survey show that the cognitive, emotional and behavioral components of Russia’s image are predominantly positive. The cognitive component is reflected in the interpretation of the country’s main characteristics such as its political structure, economic and technological achievements, social and cultural peculiarities. The emotional component captures the respondents’ feelings and affection for Russia. The behavioural component is evident in their desire to visit Russia, improve their knowledge of the Russian language, and study at Russian universities. However, stereotypical perceptions are also a part of Russia’s image. Addressing these stereotypes is crucial for the Russian-Indian partnership, where university teachers and students, as educated and socially active citizens, play a prominent role. Thus, shaping Russia’s image abroad, for instance in India, represents a “soft power” imperative for our country’s international policy.