Music as Calling, Profession, and Cultural Industry

Music as Calling, Profession, and Cultural Industry


Temnova L.V.

Dr. Psy. (Psychol.), Prof., Lomonosov MSU, Moscow, Russia temnova.larisa@yandex.ru

Babkina E.V.

Specialist, Lomonosov MSU, Moscow, Russia katarina.03@inbox.ru

Savvinova K.A.

Master’s Degree in Sociology, Specialist, Anna Semkina’s Center of Speech Pathology and Neurorehabilitation, A. Semkina’s Center of Speech Pathology and Neurorehabilitation, Moscow, Russia karensevenday@gmail.com

ID of the Article: 10926


For citation:

Temnova L.V., Babkina E.V., Savvinova K.A. Music as Calling, Profession, and Cultural Industry. Sotsiologicheskie issledovaniya [Sociological Studies]. 2026. No 4. P. 84-95



Abstract

The authors summarize changing work of professional musicians in the classical and popular music genres, employing the qualitative sociological approach methodology. Fundamental differences are identified in how professional connections are formed among musicians in these two fields: for some, traditional face-to-face interaction of the “word-of-mouth recommendation” type is necessary, while for others, the accumulation of professional contacts in the online space coupled with an element of chance prevails. In the field of classical music, the educational track has remained unchanged, while in popular music, the scope of informal (spontaneous, self-directed acquisition of knowledge and skills) and non-formal education (systematic training conducted outside traditional system) is expanding. The identified transformations in professional practices are mediated by a number of essential characteristics in musical creativity itself (duality of “author–interpreter,” interrelation of the physical, technical, and creative elements in the musician’s work, collective and synchronous nature of music, and dominance of quantitative measures of success). Through the narratives of the informants, an understanding of the contradictions inherent in contemporary music as a cultural industry is achieved.


Keywords
cultural industries; creative professions; music sphere; professional networks; personal brand; education

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