“Sovereign Lock-In”: Mechanisms of Retention in Russian Digital Ecosystems

“Sovereign Lock-In”:
Mechanisms of Retention in Russian Digital Ecosystems


Stupitskiy A.A.

PhD student, Faculty of Social Sciences, Laboratory of Economic and Sociological Research, HSE University, Moscow, Russia stupitskiy.a.a@hse.ru

ID of the Article:


The work was carried out within the framework of the Fundamental Research Program of the HSE University.


For citation:

Stupitskiy A.A. “Sovereign Lock-In”: Mechanisms of Retention in Russian Digital Ecosystems. Sotsiologicheskie issledovaniya [Sociological Studies]. 2026. No 8. P. 92-105



Abstract

The classical theory of platforms describes user dependency on digital ecosystems as a rational economic choice: users stay because it is convenient and switching is costly. But what happens when there is nowhere to switch — not because alternatives are less convenient, but because the state has eliminated them? This article introduces the concept of “sovereign lock-in” to describe a regime in which market-based retention mechanisms and state digital sovereignty policy mutually reinforce one another. Drawing on content analysis of corporate documents, industry reports, and regulatory materials across five major Russian digital ecosystems — Sber, Yandex, VK, MTS, and T-Bank — covering the period 2020–2026, the study identifies three mechanisms of user dependency and four dimensions of partner dependency. The analysis shows that after 2022, as a result of sanctions, the departure of international platforms, and the introduction of “white lists” for critical digital infrastructure, the nature of lock-in changed qualitatively: from preferential to structural. Theoretically, the article bridges platform economics, infrastructure studies, and the sociology of markets to argue that Russia represents the clearest case of “sovereign lock-in” among major economies — one in which ecosystem companies are not merely passive beneficiaries of digital sovereignty policy, but active co-authors of the institutional environment that sustains their dominance. The concept of “sovereign lock-in” fills a theoretical gap left by Western platform theory and offers a generalizable framework for analyzing digital ecosystems under managedinternet regimes.


Keywords
digital ecosystems; platform lock-in; sovereign lock-in; digital sovereignty; platform capitalism; marketplaces; network effects; import substitution; partner dependency

References

Земцов С.П., Баринова В.А., Семенова Р.И. Риски цифровизации и адаптация региональных рынков труда в России // Форсайт. 2019. Т. 13. № 2. С. 84–96. DOI: 10.17323/2500-2597.2019.2.84.96; EDN: PUTYMS. [Zemtsov S.P., Barinova V.A., Semenova R.I. (2019) The Risks of Digitalization and the Adaptation of Regional Labor Markets in Russia. Forsayt [Foresight]. Vol. 13. No. 2: 84–96. (In Russ.)]

Калужский М.Л. Цифровая торговля: сетевизация и институциональное регулирование маркетплейсов // Информационное общество. 2025. № 1. С. 42–48. DOI: 10.52605/16059921_2025_01_42; EDN: ZFKLOL [Kaluzhsky M.L. (2025) Digital Trade: Networkization and Institutional Regulation of Marketplaces. Informatsionnoe obschestvo [Information Society]. No. 1: 42–48. (In Russ.)]

Радаев В.В. Социология рынков: к формированию нового направления. М.: ГУ ВШЭ, 2003. EDN:SMQPHV [Radaev V.V. (2003) Sociologiya rynkov: k formirovaniyu novogo napravleniya [Sociology of Markets: Toward the Formation of a New Direction]. Moscow: GU VSHE. (In Russ.)]

Радаев В.В. Экспансия платформ как вызов социологии // Социологические исследования. 2022. № 12. С. 15–28. DOI: 10.31857/S013216250022667-6; EDN: WVZOOQ. [Radaev V.V. (2022) The Expansion of Platforms as a Challenge to Sociology. Sotsiologichesskie issledovaniya [Sociological Studies]. No. 12: 15–28. (In Russ.)]

Филиппов А.Ф. Смысл империи: к социологии политического пространства // Иное. Хрестоматия нового российского самосознания / Ред. С.Б. Чернышев. М.: Аргус, 1995. С. 421–476. [Filippov A.F. (1995) Smysl imperii: k sociologii politicheskogo prostranstva [The Meaning of Empire: Toward a Sociology of Political Space]. In: Inoe. Khrestomatiya novogo rossiiskogo samosoznaniya [The Other: A Reader of New
Russian Self-Consciousness]. Ed. by S.B. Chernyshev. Moscow: Argus: 421–476. (In Russ.)]

Шевчук А.В. От фабрики к платформе: автономия и контроль в цифровой экономике // Социология власти. 2020. Т. 32. № 1. С. 30–54. DOI: 10.22394/2074-0492-2020-1-30-54; EDN: XHQTOI. [Shevchuk A.V. (2020) From Factory to Platform: Autonomy and Control in the Digital Economy. Sotsiologiya vlasti [Sociology of Power]. Vol. 32. No. 1: 30–54. (In Russ.)]

Adner R., Kapoor R. (2010) Value Creation in Innovation Ecosystems: How the Structure of Technological Interdependence Affects Firm Performance in New Technology Generations. Strategic Management Journal. Vol. 31. No. 3: 306–333. DOI: 10.1002/smj.821.

van Dijck J., Poell T., de Waal M. (2018) The Platform Society: Public Values in a Connective World. Oxford: Oxford University Press.

Eisenmann T., Parker G., van Alstyne M.W. (2006) Strategies for Two-Sided Markets. Harvard Business Review. Vol. 84. No. 10: 92–101.

Evans D.S., Schmalensee R. (2016) Matchmakers: The New Economics of Multisided Platforms. Boston: Harvard Business Review Press.

Farrell J., Klemperer P. (2007) Coordination and Lock-in: Competition with Switching Costs and Network Effects. In: Handbook of Industrial Organization. Ed. by M. Armstrong, R. Porter. Amsterdam: Elsevier. Vol. 3: 1967–2072. DOI: 10.1016/s1573-448x(06)03031-7.

Fligstein N. (2001) The Architecture of Markets: An Economic Sociology of Twenty-First-Century Capitalist Societies. Princeton: Princeton University Press.

Fourcade M. (2007) Theories of Markets and Theories of Society. American Behavioral Scientist. Vol. 50. No. 8: 1015–1034. DOI: 10.1177/0002764207299351.

Gawer A., Cusumano M.A. (2014) Industry Platforms and Ecosystem Innovation. Journal of Product Innovation Management. Vol. 31. No. 3: 417–433. DOI: 10.1111/jpim.12105.

Iansiti M., Levien R. (2004) The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability. Boston: Harvard Business School Press.

Jacobides M.G., Cennamo C., Gawer A. (2018) Towards a Theory of Ecosystems. Strategic Management Journal. Vol. 39. No. 8: 2255–2276. DOI: 10.1002/smj.2904.

Jia L., Nieborg D.B., Poell T. (2022) On Super Apps and App Stores: Digital Media Logics in China’s App Economy. Media, Culture & Society. Vol. 44. No. 8: 1437–1453. DOI: 10.1177/01634437221128937.

Kenney M., Zysman J. (2016) The Rise of the Platform Economy. Issues in Science and Technology. Vol. 32. No. 3: 61–69.

Moore J.F. (1993) Predators and Prey: A New Ecology of Competition. Harvard Business Review. Vol. 71. No. 3: 75–86.

North D.C. (1990) Institutions, Institutional Change and Economic Performance. Cambridge: Cambridge University Press.

Parker G.G., Van Alstyne M.W., Choudary S.P. (2016) Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You. New York: W.W. Norton & Company.Plantin J.C., Lagoze C. et al. (2018) Infrastructure Studies Meet Platform Studies in the Age of Google and Facebook. New Media & Society. Vol. 20. No. 1: 293–310. DOI: 10.1177/1461444816661553.

de Reuver M., Sørensen C., Basole R.C. (2018) The Digital Platform: A Research Agenda. Journal of Information Technology. Vol. 33. No. 2: 124–135. DOI: 10.1057/s41265-016-0033-3.

Rochet J.C., Tirole J. (2003) Platform Competition in Two-Sided Markets. Journal of the European Economic Association. Vol. 1. No. 4: 990–1029. DOI: 10.1162/154247603322493212.

Rolf S., Schindler S. (2023) The US–China Rivalry and the Emergence of State Platform Capitalism. Environment and Planning A: Economy and Space. Vol. 55. No. 5: 1255–1280. DOI: 10.1177/0308518X221146545.

Srnicek N. (2017) Platform Capitalism. Cambridge: Polity Press.

Zuboff S. (2019) The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: PublicAffairs.

 

Content No 8, 2026