Changes in Older People’s Attitudes Towards the “Own Birthday” Life Event

Changes in Older People’s Attitudes Towards the “Own Birthday” Life Event


Еlutina М.E.

Dr. Sci. (Sociol.), Prof., Head of the Chair of Social Work Sociology, Saratov National Research State University named after N.G. Chernyshevsky, Saratov, Russia. elutina133@mail.ru

Sitnikova S.V.

Dr. Sci (Sociol.), Prof. of the Department of social Informatics of the faculty of sociology, N.G. Chernyshevsky National Research Saratov State University, Saratov, Russia skareva@yandex.ru

ID of the Article:


For citation:

Еlutina М.E., Sitnikova S.V. Changes in Older People’s Attitudes Towards the “Own Birthday” Life Event. Sotsiologicheskie issledovaniya [Sociological Studies]. 2025. No 4. P. 61-70



Abstract

Under the influence of the process of aging the population, old age in modern society acquires  new meanings, is included in new discourses. Social changes in the gerontological group in modern Russian  society are accompanied by transformations in the event hierarchy of the life path of the individual. Birthday  is a universal event, the attitude to which is the sociocultural context of the formation of both social and  personal identity, the affirmation of one’s own, independent of the ontology group, “identity for oneself.”  At each age, a certain idea of the birthday is constructed, associated with social morphology. The purpose  of this article is to clarify the assessment of this event by the elderly in terms of its meaningful and emotional  elements, to show subjective displacements and their causes in its reconstruction and interpretation. The  study demonstrates that there are changes in the attitude towards one’s own birthday in older people  determined not so much by economic factors as depending on adaptation to the status of a pensioner,  a reduction in the nearest circle, on the established traditions of celebrating one’s birthday. Attention to  changes in relation to the Day of one’s birth allows to radicalize research optics, since changes are considered  as a marker of value attitude to one’s own personality, manifested in the desire to remind, update, guarantee  and confirm personal identity.


Keywords
life event; holiday; gifts; event economy; emotional mode; event implementation practices

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