Functions of Historical Memes in Digital Practices of Youth (the case of Omsk)

Functions of Historical Memes in Digital Practices of Youth (the case of Omsk)


Derevyanchenko Y.I.

Cand. Sci. (Philos.), Assoc. Prof., Omsk State University, Omsk, Russia DerevianchenkoIuI@omsu.ru

Limasova S.P.

Research Intern, Public Opinion Foundation, Novosibirsk, Russia s_limasova@mail.ru

ID of the Article:


For citation:

Derevyanchenko Y.I., Limasova S.P. Functions of Historical Memes in Digital Practices of Youth (the case of Omsk). Sotsiologicheskie issledovaniya [Sociological Studies]. 2025. No 6. P. 15-27



Abstract

The article analyzes the role of historical Internet memes in the digital practices of young people. The empirical basis of the paper is a research conducted in 2023–2024 among the student audience and high school students of Omsk, including: 1) content analysis of 600 most popular historical memes from thematic communities of social networks; 2) a series of five focus groups with the participation of 39 respondents; 3) an online survey of 11th grade students (N = 357). The authors identify three key functions of historical memes in the youth environment: 1) communicative (a tool of group identification and maintenance of social ties); 2) mnemonic (a way of emotional consolidation of historical knowledge); 3) personalizing (a form of personal interpretation of official historical narratives). Special attention is paid to the revealed contradiction between institutional memory policy and spontaneous meme practices, which, on the one hand, contribute to the fragmentation of historical consciousness, and, on the other hand, provide personalization and emotional assimilation of the past.


Keywords
Internet meme; virtual communication; historical memory; visual culture; youth

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