University site: evaluation methods

University site:
evaluation methods

Shevchenko D.A.

Russian State University for Humanities, Moscow, Russia

ID of the Article:

For citation:

Shevchenko D.A. University site: evaluation methods. Sotsiologicheskie issledovaniya [Sociological Studies]. 2014. No 5. P. 143-152


The paper presents original methodology of assessing University websites based on criteria of design, navigation, content, interactivity, visibility of the site on the Internet. In accordance with the selected criteria rating are built of sites of world and national universities.

website; methodology; evaluation criteria; ranking of sites; the competitiveness of the University; Internet marketing; ranking
Content No 5, 2014