Specifics of popular culture in Russian province

Specifics of popular culture in Russian province

Zlotnikova T.S.

State Pedagogical University, Yaroslavl, Russia zlotnts@rambler.ru

Кiyashchenko L.P.

Russian State Scientific Foundation; Institute of Philosophy, Russian Academy of Sciences, Moscow, Russia larisaki@rfh.ru

Liotina N.N.

State Pedagogical University, Yaroslavl, Russia liotina@yandex.ru

Erokhina T.I.

State Pedagogical University, State Theatre Institute, Yaroslavl, Russia tatyaner@yandex.ru

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Zlotnikova T.S., Кiyashchenko L.P., Liotina N.N., Erokhina T.I. Specifics of popular culture in Russian province. Sotsiologicheskie issledovaniya [Sociological Studies]. 2016. No 5. P. 110-114


The article presents an empirical study of the provincial discourse of Russian popular culture. Authors identify the situation as ambiguous certainty, “centaur-problem” (J. Toshchenko): popular culture is contradictory and dual. The sample of the pilot socio-cultural survey N = 200: residents of Yaroslavl, Ekaterinburg, Ulyanovsk, Samara, Novosibirsk, Vologda, Internet visitors. Interviews embrasced famous figures of Russian culture – producers, directors (theatre, cinema), rectors of theatre schools, “ordinary” citizens. Set of 20 questions: about the image, social media, subcultures, traditions, professional fulfillment, the estimation of contemporaries, of belonging to the elite and popular culture, hierarchy of values, popularity of historical periods and cartoons. Conclusions: popular culture is a real context and factor in the formation of mass consciousness and behavior, individual perception of the world and creative experience.

popular culture; Russian discourse; portrait; survey; interview; image; values; elite; province
Content No 5, 2016