Communicative Mechanisms of Modern Conceptual Oppositions

Communicative Mechanisms of Modern Conceptual Oppositions

Adamyants T.Z.

Dr. Sci. (Sociol.), Chief Researcher, Institute of Sociology FCTAS RAS, Moscow, Russia

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Adamyants T.Z. Communicative Mechanisms of Modern Conceptual Oppositions. Sotsiologicheskie issledovaniya [Sociological Studies]. 2019. No 3. P. 98-105


The article is about battles that unfold in global socio-cultural space and focuses on the qualitative changes in the consciousness of millions of people. The concept of «sense» is regarded here as a virtual construct that consists of multiple levels of communicative-cognitive programs that have a hierarchical organization and focus on intentional (motive-target) dominant. Features of the internal organization of sense constructs that can be expressed in terms not only of communicative means, are discussed in this article. The impact of such constructs may manifest itself for a long time. Special attention is given to the sense constructs, which are aimed at manipulation. The scientific concepts that focus on sense features of communication and interaction between people and therefore affect qualitative features of modern socio-cultural environment are also considered in this article. Positive change is possible only when there are dialogue and understanding between the communicating parties.

communicator; audience; sense; sense construct; understanding; intention; sense battles; manipulation; manipulative technology; dialogue; semiosociopsihology


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