Youth Orientation towards Competition and Entrepreneurship

Youth Orientation towards Competition and Entrepreneurship

Shafranov-Кutsev G.F.

Dr. Sci. (Philos.), Prof., Research Supervisor, University of Tyumen, Tyumen, Russia.

Cherkashov E.M.

Cand. Sci. (Sociol.), Assosiate Prof. University of Tyumen, Tyumen, Russia.

ID of the Article:

The article is prepared within the framework of the state task of the Russian Ministry of Education and Science “Formation of Youth Competitiveness in the Russian Society in the Context of Modern Sociocultural Dynamics”, project No. 28.2941.2017/4.6 (Project-Head: G.F. Shafranov-Kutsev).

For citation:

Shafranov-Кutsev G.F., Cherkashov E.M. Youth Orientation towards Competition and Entrepreneurship. Sotsiologicheskie issledovaniya [Sociological Studies]. 2020. No 4. P. 117-123


The article considers conditions, factors and motives of young people orientation to entrepreneurship and creation of own business from the perspective of their competitiveness assessment. Conceptually, the research is based on the concept of “competitive field” containing a stable, reproducible algorithm of behavior of interacting actors: “competitive orientation” – “competencies” – “competitive advantages” – “competitiveness”. The empirical base of the study is the questionnaire survey of 956 representatives of working youth in Tyumen, Tobolsk, Ishim and rural areas of Tyumen region in Russia. The main results of several focus group interviews conducted with existing young entrepreneurs and students with a view to the implementation of entrepreneurial activities are: 1) not just those who consider themselves capable of influencing the course of their lives, but those who are ready to assert this ability in specific socio-economic and socio-cultural fields of implementation of the chosen life trajectories feel competitive themselves; 2) continuous, purposeful and regular self-education in the process of movement on a certain labor/life trajectory transforms the existing educational, innovative potential into a special competitive advantage, ensuring competitiveness – the real ability to successfully influence one’s course of live; 3) possession of university graduates and young people working with business system competence provides necessary conditions for successful implementation of their life trajectory, both through employment, creation and development of their own businesses.

youth; “4-C” algorithm; business; entrepreneurship; competition


Bogatyreva K.A., Shirokova G.V. (2017) From Entrepreneurial Aspirations to Founding a Business: The Case of Russian Students. Forsait [Foresight and STI Governance]. Vol. 11. No. 3: 25–36. DOI: 10.17323/2500-2597.2017.3.25.36. (In Russ.)

Bourdieu P. (2005) Social Space: Fields and Practices. Moscow: IES; St. Petersburg: Aletheia. (In Russ.)

Chukhlomin V. (2018) How to Get Skilled: A Brief Introduction to Individual Skills Management. Saratoga Springs, NY: Upward Mobility Books.

Chukhlomin V. (2014) Self-Management and Self-Marketing: A Strategic Approach to Employability Skills Development. Saratoga Springs, NY: CreateSpace Independent Publishing Platform.

Reznik S.D. (2015) Who Will Teach Student to Live? Vysshee obrazovanie v Rossii [Higher Education in Russia]. No. 1: 146–152. (In Russ.)

Reznik S.D., Chernikovskaya M.V., Socolova A.A. (2013) Competition Orientation and Competitiveness of University Graduates: Experience and Prospect of the Scholarly Search. Problemy sovremennoj ehkonomiki [Problems of Modern Economics]. No. 3(47): 399–402. (In Russ.)

Reznik S.D., Konovalova E.S. (2012) On the Problem of Competition Orientation of Students of Higher Education. Ekonomicheskoe vozrozhdenie Rossii [Economic Revival of Russia]. No. 1(31): 18–26. (In Russ.)

Reznik S.D., Konovalova E.S., Socolova A.A. (2013) Competitiveness Orientation and Competitiveness of the Student Youth in Russia. Experience, Problems, Prospects. Moscow: Infra-M. (In Russ.)

Shirokova G.V., Tsukanova T.V., Bogatyreva K.A. (2015) Antecedents of Students’ Entrepreneurial Intentions in Russia. Vestnik Sankt-Peterburgckogo universiteta. Seriya “Menedzhment” [Vestnik of Saint Petersburg University. Series “Management”]. No. 3: 21–46. (In Russ.)

Shkaratan O.I., Karacharovskiy V.V. (2002) Russian Labor and Management Culture: Research Experience in the Context of the Prospects for Economic Development. Mir Rossii [Universe of Russia]. Vol. 11. No. 1: 3–56. (In Russ.)

Tsukanova T.V. (2017) The Effect of Universities on Students' Entrepreneurial Intentions: the Context of Russia. Sovremennaya konkurentsiya [Journal of Modern Competition]. No. 1(61): 69–103. (In Russ.)

Content No 4, 2020