The Role of the 2018 FIFA World Cup in Forming Russia’s Image

The Role of the 2018 FIFA World Cup in Forming Russia’s Image

Kochetkov V.V

Dr. Sci. (Sociol.), Prof. of Sociol. of International Relations Department, Lomonosov Moscow State University, Moscow, Russia

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Kochetkov V.V The Role of the 2018 FIFA World Cup in Forming Russia’s Image. Sotsiologicheskie issledovaniya [Sociological Studies]. 2020. No 7. P. 82-92


This paper is devoted to the study of the international sporting events role in forming image of а state. The goal of research is to study the role of the FIFA world cup in forming Russia’s image. The front-end content analysis is used, which is focused on drawing up most detailed ideas of the information flow over a certain period in order to identify meaningful dynamics and is of applied nature. The information priorities of foreign media differ. However, after the end of the 2018 FIFA World Cup, negative rhetoric gave way to positive one. The results of the study witness for positive role of the 2018 World Cup in shaping the image of the Russian state.

image of state; international Russia’s image; 2018 FIFA world cup; content analysis; foreign media; the role of sporting events in shaping the image of the state


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