Varieties of the Discourse about Collection and Processing of Recyclable Materials: Between Pursuit of Gain and Saving the World

Varieties of the Discourse about Collection and Processing of Recyclable Materials:
Between Pursuit of Gain and Saving the World

Pupysheva I.N.

Cand. Sci. (Philos.), Associate Professor, Philosophy Department, University of Tyumen, Tyumen, Russia.

Zakharova O.V.

Сand. Sci. (Philos.), Assoc. Prof., Department of State and Municipal Government, Tyumen State University, Tyumen, Russia.

Kuznetsova N.V.

Cand. Sci. (Philol.), Associate Professor, Russian Language and General Linguistics Department, University of Tyumen, Tyumen, Russia.

ID of the Article:

The reported study was funded by RFBR and EISR according to the research project No. 21-011-31463.

Rubric: Ecosociology

For citation:

Pupysheva I.N., Zakharova O.V., Kuznetsova N.V. Varieties of the Discourse about Collection and Processing of Recyclable Materials: Between Pursuit of Gain and Saving the World. Sotsiologicheskie issledovaniya [Sociological Studies]. 2023. No 3. P. 53-65


The article is devoted to the analysis of the textual representation of environmental practices in the thematic communities of the VK social network using the methodology of discourse analysis. The subject of the study was the linguistic and extralinguistic features of the construction of discursive practices related to the collection and processing of recyclable materials in the Tyumen region. Three types of social actors were considered: volunteer, entrepreneurial and official communities. Data were obtained on the genre identity of communities; existing roles, regulations and algorithm of actions and interactions; actors and recipients of messages; logistics and other specifics of the activities of environmental communities reflected in their publications. The differences of social waste management practices implemented by different social actors (government, business, volunteers) are revealed, which are represented in the difference of discursive practices: semantic, grammatical, genre, style difference, as well as in the globality/locality of environmental problematization (chronotope) and the way of perceiving the world. Three types of discursive registers are identified, reflecting the specifics of discursive practices characteristic of the considered ecological communities. The “political and educational” discourse expresses the official position of the authorities and is characterized by a high degree of institutionality and a clear asymmetry of social relations. The “specifically training” discourse is distinguished by building partnerships, non-profit activities and its training goals. In the “advertising and educational” discourse the proposed ecological lifestyle is associated with receiving financial bonuses.

environmental discourse; green practices; waste management practices; waste collection and recycling; discursive analysis, social media


Biber D. (2012) Register and Discourse Analysis. In: The Routledge Handbook of Discourse Analysis. London; New York: Routledge.

Chmel K., Klimova A., Mitrokhina E. (2020) The Politicization of Environmental Discourse in Arkhangelsk Region: The Landfill Site at Shies Railroad Station. Zhurnal issledovanij sotsial’noj politiki [The Journal of Social Policy Studies]. Vol. 18. No. 1: 83–98. (In Russ.)

Dryzek J.S. (2013) The Politics of the Earth: Environmental Discourses. 3rd ed. Oxford: Oxford University Press.

Ermolaeva Y.V., Rybakova M.V. (2019) Civil Social Practices of Waste Recycling in Russia (Moscow and Kazan). IIOABJ. Vol. 10. No. 1: 153–156.

Gromorushkina A.A. (2020) Ecological Discurse as a Complex Phenomenon. Vestnik Moskovskogo gosudarstvennogo lingvisticheskogo universiteta. Gumanitarnye nauki [Bulletin of Moscow State Linguistic University. Humanities]. Vol. 3. No. 832: 36–46. (In Russ.)

Issers O.S. (2011) Discursive Practice as an Observable Reality. Vestnik OmGU [Bulletin of Omsk State University]. No 4: 227–232. (In Russ.)

Kaminskaya T.L. (2020) New Trends in Russian Political Communication. [Political Linguistics]. Vol. 6. No. 84: 12–18. (In Russ.)

Khokhlova M.V. (2019) Environmental Discourse in Institutional Discourses System: Overview. Vestnik Moskovskogo gorodskogo pedagogicheskogo universiteta. Seriya: Filologiya. Teoriya yazyka. Yazykovoe obrazovanie [MCU Journal of Philology. Theory of Linguistics. Linguistic Education]. Vol. 2. No. 34: 101–108. (In Russ.)

Karasik V. I. (2002) Language Circle: Personality, Concepts, Discourse. Volgograd: Peremena. (In Russ.)

Korenyuk A.V., Fedorova E.V. (2021) Use of PR Technologies in Promoting Non-Profit Organization (On the Example of the Separate Collection Movement in Vladivostok). Aktual’nye issledovaniya [Current Research]. No. 6: 71–74. (In Russ.)

Korobov M. (2015) Morphological Analyzer and Generator for Russian and Ukrainian Languages. In: International Conference on Analysis of Images, Social Networks and Texts. Cham: Springer.

Kushneruk S., Kurochkina M. (2019) “Nature–State” Opposition in the Ecological Media Discourse (Based on Greenpeace Official Cite Articles). West-East. Vol. 2/2. No 1: 89–93. (In Russ.)

Latour B. (2018) Politics of Nature. How to Bring the Sciences into Democracy. Moscow: Ad Marginem Press. (In Russ.)

Lebedeva D. (2021) Homo Ecologicus: Daily Pro-Environmental Practices as an Attribute of the Modern Subject in the Understanding of Young Muscovites. Zhurnal sotsiologii i sotsial’noj antropologii [The Journal of Sociology and Social Anthropology]. Vol. 24. No. 2: 110–143. (In Russ.)

Loper E., Bird S. (2002) NLTK: The Natural Language Toolkit. In: Proceedings of the ACL-02 Workshop on Effective Tools and Methodologies for Teaching Natural Language Processing and Computational Linguistics. Vol. 1: 63–70.

Mankovskaya Z.V. (2018) The Use of Persuasion Strategies in Ecological Discourse (Тhe Саse of American Public Speeches). Problemy sovremennoj nauki i obrazovaniya [Problems of Modern Science and Education]. Vol. 3. No. 123: 44–49. (In Russ.)

Oreshkina T.А., Konyashkin V.А. (2018) Ecological Consciousness and Ecological Discourses of Civilization. Ojkumena. Regionovedcheskie issledovaniya [Ojkumena. Regional Research]. No. 4: 133–144. (In Russ.)

Pupkova Yu.V., Grabovskaya E.O. (2019) Ecological and Educational Potential of Social Media (The Case of Online Communications of the Association “Separate Collection”). Informatsiya i obrazovanie: granitsy kommunikatsij [Information and Education: Boundaries of Communications]. Vol. 19. No. 11: 156–158. (In Russ.)

Shabanova M.A. (2019) Separate Collection of Household Waste in Russia: Level, Factors and Population Inclusion Potential. Mir Rossii [World of Russia]. Vol. 28. No. 3: 88–112. (In Russ.)

Shinkarenko A. (2019) Features of Ecological Discourse in The Policy of The States of The Latin American. Iberoamerikanskie tetradi [Cuadernos iberoamericanos]. No. 25: 42–45. (In Russ.)

Sorvina A.R. (2019) The Diversity of Concepts Functioning in Ecological Discorse (Based on Texts). Forum molodyh uchenyh [Forum of Young Scientists]. Vol. 34. No. 6: 1076–1079. (In Russ.)

Volkov V.V., Harhordin O.V. (2008) The Theory of Practices. St. Petersburg: Izd-vo Evropeyskogo universiteta v Sankt-Peterburge. (In Russ.)

Zakharova O.V., Pajusova T.I., Ahmedova I.D., Suvorova L.G. (2021) Green Practices: Approaches to Research. Sotsiologicheskie issledovaniya [Sociological Studies]. No. 4: 25–36. (In Russ.)

Zakharova V.A. (2020) The Ecological Culture of Modern Russian Youth: A Problem Field and Research Prospects. Vestnik Yuzhno-Rossijskogo gosudarstvennogo tekhnicheskogo universiteta (NPI). Seriya: Sotsial’noekonomicheskie nauki [Bulletin of the South-Russian State Technical University (NPI). Series: Socio-Economic Sciences]. Vol. 13. No. 4: 140–149. (In Russ.)

Content No 3, 2023